Reborn China Secures Strategic Matcha Supply Partnership to Expand Distribution Across Asia and the UAE

Core Insights - Reborn Coffee Inc. has established a Central China Supply Chain Headquarters in Dawu County, enhancing its position as a leading matcha distributor in Asia [1][6] - The company will oversee the sourcing and distribution of matcha-based products throughout Asia and the UAE, in collaboration with a China-Japan joint venture agricultural group [2][7] - Reborn China aims to set a new standard of quality in the global matcha market by leveraging premium matcha sources from China and Japan [3] Company Developments - CEO Jay Kim formalized the partnership with local government officials during a visit to Dawu County, emphasizing long-term alignment and cooperation [5] - The partnership is supported by the Dawu County government, which is committed to fostering international collaboration and promoting regional agricultural excellence [6] - A strategic supply agreement has been confirmed with a China-Japan joint venture manufacturer, ensuring a consistent pipeline for large-scale international distribution of matcha products [7] Market Strategy - Reborn Coffee plans to deliver matcha products across key Asian markets, including Singapore, Thailand, Vietnam, Indonesia, and Korea, while utilizing Dubai and Malaysia as distribution gateways [7] - The company is positioned to bridge the gap between top matcha-producing regions and the growing demand in Asia and the Middle East, enhancing product quality and reliability [8] - Reborn Coffee continues to focus on delivering exceptional beverage experiences through carefully sourced ingredients and a commitment to global excellence [8]