Sabre renews long-term strategic partnership with Preferred Hotels & Resorts to help drive revenue to member hotels, including addition of SynXis® Retailing and Gift Cards

Core Insights - Sabre Hospitality has renewed its strategic partnership with Preferred Hotels & Resorts, expanding the collaboration to include SynXis Retailing and Gift Card & Vouchers, aimed at generating additional revenue streams and attracting new guests [1][2][3] Company Overview - Preferred Hotels & Resorts is the largest independent hotel brand globally, representing over 600 distinctive hotels, resorts, and residences across 80 countries [2][6] - The renewal agreement encompasses a comprehensive suite of Sabre's hospitality solutions, including SynXis Booking Engine, GDS Distribution, Call Center Services, Digital Marketing, and SynXis Voice Agent [2][3] Partnership Significance - The partnership ensures Preferred Hotels & Resorts has access to Sabre's full suite of hospitality solutions, supporting the adoption of the I Prefer Hotel Rewards program and expanding the distribution of member hotels [3][4] - The collaboration is characterized by mutual trust and a commitment to co-innovation, enhancing guest experiences and driving impact in the hospitality industry [4] Technology Modernization - The partnership aims to modernize technology solutions, ensuring customer satisfaction and personalization, while integrating Sabre's Gift Card & Vouchers with SynXis Retailing technology [4]