PRINGLES® AND MILLER LITE: TWO OF AMERICA'S FAVORITE COOKOUT STAPLES COMBINE THEIR ICONIC 'CRISP' FLAVORS FOR THE SNACK OF THE SUMMER

Company Overview - Kellanova is a leader in global snacking, international cereal and noodles, and North America frozen foods, with a legacy of over 100 years [4] - The company aims to become the world's best-performing snacks-led powerhouse, leveraging its differentiated brands and passionate workforce [4] - Kellanova reported net sales of approximately $13 billion for 2024 [4] Product Innovation - Pringles has launched new limited-edition flavors inspired by beer-infused backyard barbecue favorites in collaboration with Miller Lite [1][2] - The new flavors include Pringles x Miller Lite Beer Can Chicken and Pringles x Miller Lite Grilled Beer Brat, designed to capture the essence of summer cookouts [2][3] - These flavors combine the taste of grilled foods with the hoppy, malt beer aroma of Miller Lite, appealing to consumers looking for unique snacking experiences [2][6] Marketing Strategy - The collaboration between Pringles and Miller Lite aims to surprise and satisfy consumer cravings for innovative flavors during the grilling season [3] - The marketing approach emphasizes the seamless fit of beer flavors into snack products, targeting fans of both brands for summer barbecues [3][6] - The new products will be available at retailers nationwide starting in May, while supplies last, encouraging consumers to engage with the brands through social media [3]