Treasure (US:TGL) Globenewswire·2025-04-16 13:15Core Insights - Treasure Global Inc. has formed an exclusive strategic partnership with Mezzofy, becoming the sole distributor of Mezzofy's digital coupon management platform in Malaysia, with an expected recurring annual revenue of USD2 to 4 million within the first year [1][3][7] Company Overview - Treasure Global is a leading Malaysian solutions provider focused on innovative technology platforms that drive digital transformation, including its flagship ZCITY Super App, which has over 2.7 million registered users [9][10] - Mezzofy is a Hong Kong-based leader in digital coupon management, offering a "Coupon-as-a-Service" (CaaS) platform that has facilitated over USD40 billion in digital coupon transactions across 15 markets [2][8][6] Market Potential - The global digital coupon market is projected to reach approximately USD41 billion by 2033, growing at a compound annual growth rate (CAGR) of 18.33% from 2025 to 2033, driven by smartphone adoption and e-commerce expansion [5] - Malaysia's digital transformation is supported by high smartphone penetration and government initiatives, creating a favorable environment for digital loyalty and coupon solutions [4] Strategic Focus - The partnership aims to leverage Treasure Global's expertise in digital innovation and local presence to onboard merchants at scale, generating significant synergies and long-term enterprise adoption [3][6] - The collaboration is expected to deliver a scalable, high-margin platform that positions the company for strong recurring annual revenue and lasting enterprise value [7]