Core Viewpoint - DHgate, a Chinese cross-border e-commerce platform, has experienced a significant surge in downloads and sales in the U.S. market amidst rising concerns over tariffs and potential price increases on goods, demonstrating its ability to adapt and thrive in challenging conditions [1][3][11]. Group 1: Market Performance - DHgate's app downloads in the U.S. skyrocketed by 940% within four days, reaching 65,100 downloads in a single day, making it the second most downloaded e-commerce app in the U.S., only behind ChatGPT [1][10]. - The platform has seen a substantial increase in sales, with some merchants reporting daily orders exceeding 100 and sales reaching over $6,000, with some even surpassing $10,000 [10][11]. Group 2: Consumer Behavior - U.S. consumers have developed a strong desire to stock up on Chinese goods due to fears of rising prices from tariffs, with social media discussions highlighting the cost savings of purchasing directly from China [3][12]. - TikTok videos revealing the production origins of popular brands have contributed to changing consumer perceptions, encouraging direct purchases from DHgate to bypass traditional retail channels [3][10]. Group 3: Business Strategy - DHgate's "small order quick response" model aligns well with the current demand for low-cost procurement and fast fulfillment, integrating Chinese factories with overseas warehouses to reduce logistics time to 3-5 days [10][14]. - The company has launched a "Tariff Protection Plan" to support merchants and consumers, ensuring that prices remain stable while providing dedicated logistics support [11][12]. Group 4: Industry Context - The cross-border e-commerce market in China is projected to reach a total import and export value of 2.63 trillion yuan in 2024, with exports accounting for over 70% of this figure [16]. - The growth of cross-border e-commerce is expected to continue, with an estimated global transaction scale of $4.8 trillion by 2025, indicating a significant opportunity for platforms like DHgate [16].
美国人疯抢中国货,有商家日销上万美金杀疯了
Feng Huang Wang Cai Jing·2025-04-16 13:18