驾控未来，电动MINI JCW从赛道到街头

Core Insights - MINI brand officially launched two new electric high-performance models in the Chinese market: the electric MINI JOHN COOPER WORKS (electric MINI JCW) and the electric MINI JOHN COOPER WORKS ACEMAN (electric ACEMAN) [2] - The launch signifies an important step in MINI's electrification strategy, filling a gap in the pure electric small car market while maintaining the brand's core values of driving pleasure and high performance [3][5] Product Strategy and Development - MINI has been advancing its electrification strategy by expanding its product lineup, transitioning from fuel vehicles to electric models to meet diverse consumer needs [3] - The electric MINI JCW and electric ACEMAN represent the electrification of MINI's high-performance series, showcasing the brand's commitment to modern consumer demands for intelligence, personalization, and performance [3][5] Performance and Technology - The electric MINI JCW retains the brand's racing heritage while enhancing driving precision and power output through modern electric technology [5] - The vehicle features a Dynamic Integrated Vehicle Control (DIVC) system that optimizes driving dynamics by analyzing real-time data, ensuring smoother and more precise driving experiences [5][6] - The integration of a circular OLED central control screen and various "MINI experience modes" enhances the interaction between the driver and the vehicle, allowing for personalized adjustments to performance and ambiance [6] Localization and Market Adaptation - The electric MINI JCW underwent extensive local testing in China, adapting to unique climate conditions, road situations, and charging infrastructure [7][8] - Over 1,100 charging compatibility tests were completed to ensure seamless charging experiences across the country, enhancing consumer convenience [8] Quality Assurance and Testing - The new electric MINI JCW has undergone rigorous testing for three years, covering over 3 million kilometers in various global climates and road conditions, ensuring high standards of performance and durability [10] - Localized testing in China included extreme weather conditions to guarantee the vehicle's adaptability and reliability for consumers [10] Future Outlook - The launch of the electric MINI JCW and electric ACEMAN solidifies MINI's leadership position in the high-performance small car market and lays a strong foundation for the brand's electrification transition [10] - MINI aims to continue innovating and developing high-quality models that meet future mobility needs, further strengthening its unique position in the global small car market [10]