抓住县乡消费大机遇

Core Insights - The rise of county and rural consumption presents significant opportunities, driven by a shift in consumer demand and demographics [1][2] Group 1: Market Dynamics - The county population in China is approximately 750 million, indicating vast market capacity and consumption potential [1] - Rural consumption growth outpaced urban areas, with a national increase of 0.9 percentage points last year, and in Jiangsu, it was even higher at 3.4 percentage points [1] - Retail giants are increasingly opening new stores in rural areas, reflecting the changing landscape of consumer behavior [1] Group 2: Changing Consumer Behavior - There is a notable shift from survival-based consumption to development-oriented consumption, with a growing emphasis on brand over product [2] - Emerging consumption categories such as coffee, flowers, beauty products, and pet supplies are thriving in rural markets [2] - The return of young professionals to rural areas is a key driver of this consumption shift, with employment rates for recent graduates in these regions increasing [2] Group 3: Economic Development Strategies - Strengthening local industries and creating job opportunities are essential for enhancing consumer spending power in rural areas [3] - Local businesses are adapting to consumer preferences by sourcing products that align with regional tastes, such as local cooperative goods [3] - Improving the overall consumer environment, including logistics and service quality, is crucial for fostering confidence in rural spending [3] Group 4: Future Outlook - Transforming rural consumption from a "potential stock" to a "performing stock" requires ongoing efforts in channel development, quality enhancement, and community engagement [4]