全方位营造良好电商生态

Core Viewpoint - The development of e-commerce in China is crucial for driving consumption, promoting employment, and facilitating industrial transformation, supported by a fair and transparent ecosystem [1][2]. Group 1: E-commerce Growth and Impact - E-commerce has become a backbone of the domestic consumption market, with online retail sales expected to exceed 15.5 trillion yuan in 2024, reflecting a year-on-year growth of 7.2% [2]. - The rise of new business models, such as live-streaming e-commerce, has created new consumer experiences and significantly boosted the sales of domestic brands and local specialty products [1][2]. - E-commerce platforms are instrumental in connecting urban and rural areas, helping local agricultural products like apples and oranges reach national and international markets, thus enhancing farmers' incomes and contributing to rural revitalization [2]. Group 2: Regulatory and Infrastructure Development - Building a robust e-commerce ecosystem requires precise policies and systematic advancement, including the enhancement of legal frameworks and regulatory measures to keep pace with industry trends [3]. - There is a need to optimize the business environment by reducing hidden barriers and transaction costs, while ensuring fair competition and protecting the rights of various business entities [3]. - Investment in digital infrastructure, such as high-speed internet and smart logistics, is essential for the efficient operation of e-commerce [3]. Group 3: Consumer Protection and Trust - Ensuring consumer rights and data security is paramount, necessitating the establishment of effective consumer protection mechanisms and strict enforcement against counterfeit goods and false advertising [4]. - Promoting a multi-faceted governance structure involving government oversight, platform accountability, industry self-regulation, and social supervision is vital for enhancing the overall credibility and trust in the e-commerce ecosystem [4].