Ford may hike prices if Trump's auto tariffs persist, memo says

Group 1 - Ford Motor may raise prices on new vehicles if President Trump's auto tariffs continue, as indicated in a memo sent to dealers [1] - The automaker has initiated deep discounts across its lineup, which will continue until June 2, but pricing on new models produced in May and beyond may change [1][4] - Ford's executive noted that if tariffs remain unchanged, vehicle pricing adjustments are anticipated, particularly for May production [5] Group 2 - Ford will not increase the sticker price on any vehicle currently in inventory at Ford and Lincoln dealers [6] - An analysis revealed that Trump's 25% tariffs on automotive imports, implemented on April 3, will escalate costs for U.S. automakers by about $108 billion in 2025 [6] - Ford is well-positioned to handle tariffs, producing about 80% of its U.S.-sold vehicles domestically [6][8] Group 3 - The tariff situation is dynamic, and Ford is continuously evaluating the potential impact of tariff actions [2] - Both U.S. and foreign automakers are offering price assurances and substantial discounts to alleviate consumer concerns about tariffs inflating costs [4] - Earlier discussions suggested that Trump might consider modifications to the auto-related tariffs, including potential exemptions [7]