Workflow
帮扶“内销”,大厂们集体出动
Xin Lang Cai Jing·2025-04-17 05:37

Core Viewpoint - The article discusses the ongoing shift of Chinese foreign trade enterprises towards domestic sales in response to increased tariffs on exports to the U.S., highlighting the collaborative efforts of major companies and government initiatives to support this transition [2][6][26]. Group 1: Major Companies' Initiatives - JD.com plans to invest 200 billion yuan in the next year to purchase export goods for domestic sales, aiming to help foreign trade enterprises quickly enter the domestic market [3][21][22]. - Hema has established a green channel for expedited processing, promising to simplify certification and reduce approval times for foreign trade products [15][20]. - Other platforms like Baidu, Meituan, and Douyin are also providing various forms of support, including AI technology, traffic assistance, and dedicated foreign trade sections [3][24][25]. Group 2: Retail and Supermarket Support - Traditional supermarkets such as Yonghui Supermarket and CR Vanguard have announced measures to facilitate the entry of quality foreign trade products into the domestic market, including opening "green channels" for rapid product listing [5][10][12]. - CR Vanguard has implemented four key measures, including opening direct sales channels in over 2,000 stores and developing private label products [13]. - Lianhua Supermarket is focusing on enhancing product quality by collaborating with returning overseas Chinese to find quality suppliers [13]. Group 3: Government and Association Support - The Chinese Commercial Association and other industry groups have issued a joint statement emphasizing the urgency of facilitating the transition of export goods to domestic sales [26]. - Local governments are also taking action, with initiatives like "Foreign Trade National Goods Selection" in Zhejiang and e-commerce platform matchmaking events in Anhui [28]. - The combined efforts of government, enterprises, and associations aim to alleviate the pressures faced by foreign trade companies and enhance their brand recognition in the domestic market [29].