From kitchen stash to ketch-upgrade: Heinz Trade-Up gives everyone in Dubai a Heinz bottle in return for their unwanted ketchup sachets

Core Insights - Heinz is launching the "Heinz Trade-Up" campaign in Dubai, allowing residents to exchange unwanted ketchup sachets for bottles of Heinz ketchup, addressing the common issue of excess sachets in households [1][2][3] Group 1: Campaign Details - The Heinz Trade-Up campaign runs from April 16 to April 20, 2025, in specific locations across Dubai, where residents can trade five sachets for one bottle of Heinz ketchup [3][4] - A survey indicated that 70% of UAE residents have unwanted ketchup sachets, with 48% having 5-10 sachets at home, highlighting a significant consumer pain point [1][2] Group 2: Consumer Engagement - The campaign aims to enhance consumer engagement by providing a fun and practical solution for the surplus of ketchup sachets, reinforcing brand loyalty among Heinz fans [4] - Marketing Director Passant El Ghannam emphasized the strong consumer attachment to Heinz ketchup, which often leads to an accumulation of sachets [4] Group 3: Company Overview - The Kraft Heinz Company reported net sales of approximately $26 billion in 2024, focusing on growth across its food and beverage brands globally [5] - The company is committed to sustainability and ethical practices while aiming to make a positive impact on global food consumption [5]