KEN(SZ:300126) Quan Jing Wang·2025-04-17 12:19Core Viewpoint - In 2024, Ruiqi Co., Ltd. reported a revenue of 437 million yuan and a net profit attributable to shareholders of -19.26 million yuan, indicating challenges in a complex macroeconomic environment while actively pursuing brand development, technological research, market expansion, and external investments [1][2]. Group 1: Brand Development - The company focused on the "Craftsmanship Quality" brand theme, enhancing brand exposure and channel confidence through participation in industry exhibitions such as the Shanghai Hardware Expo and the Canton Fair, as well as collaborations with KOC/KOL [1]. - The launch of the 12V and 20V lithium battery impact drills became best-selling products, boosting sales of other products on the same platform [1]. - In international markets, the company participated in major exhibitions like the Dubai BIG5 and the Cologne Fair, successfully attracting new customers from regions including Russia, Southeast Asia, the Middle East, India, and Turkey [1]. Group 2: Technological Advancements - The company made significant progress in R&D, achieving breakthroughs in high-performance battery technology, enhancing the safety, endurance, and longevity of lithium tools [2]. - Upgrades were made to the 12V, 16V, and 20V voltage platforms, with the development and preliminary testing of a 40V platform for future product line planning [2]. - The company received 1 U.S. patent and 47 domestic patents during the reporting period, including 18 invention patents, 24 utility model patents, and 5 design patents [2]. Group 3: External Investments - The company reported positive developments in external investments, with the Guangzhou Intelligent Manufacturing Fund recovering a total of 234 million yuan in investment costs and returns [2]. - The company participated in several funds, which are operating normally, with some projects already completed and partial investment costs recovered [2]. - The establishment of a production base in Thailand was advanced, with an investment of 20 million USD and sales revenue of 17.70 million yuan generated during the reporting period [2]. Group 4: Product Overview - Ruiqi Co., Ltd. primarily produces electric drills, electric wrenches, hammers, angle grinders, and other tools, which are used in cutting, grinding, drilling, and fastening processes in industries such as manufacturing and construction [3].