CompoSecure Global Survey Supports Metal Payment Cards as a Powerful Tool for Banks and Fintechs to Attract, Engage, and Retain High-Value Customers

Core Insights - CompoSecure, Inc. has released a report indicating that metal payment cards significantly drive growth for financial institutions, particularly among wealthy and younger consumers [1][2]. Consumer Preferences - 68% of respondents prefer a bank card program offering a metal payment card over others if rewards and benefits are equal, with this preference rising to 87% among ultra-high-net-worth individuals (UHNW) and 77% among those aged 18-25 [2][4]. - The survey identified key consumer segments favoring metal cards: 91% of the Elite, 90% of Innovators, and 89% of Up-and-coming individuals would choose metal payment cards if all rewards were equal [3]. Market Awareness and Demand - Awareness of metal cards has increased to 52%, up 11% from 2021 and 19% from 2018, with 67% awareness among those under 25 [5]. - 73% of global respondents are willing to pay extra for a metal payment card, with 96% of UHNW individuals expressing similar interest [5]. Brand Perception - Banks issuing metal cards are perceived as innovative (74%), environmentally conscious (70%), prestigious (67%), secure (64%), and cool (68%) [4][5]. - 63% of respondents would prefer a payment card made from eco-friendly materials if all rewards were equal, highlighting a growing climate consciousness [5]. Survey Methodology - The survey was conducted by Capuchin Behavioural Science, involving 21,250 participants across 17 global markets, providing a comprehensive view of consumer sentiment towards metal cards [6].