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车展季·大咖说 | 沃尔沃汽车袁小林:创新需尊重生命,要以安全为底线推进智驾落地
Mei Ri Jing Ji Xin Wen·2025-04-17 12:37

Core Viewpoint - Volvo emphasizes safety as the core value of its brand, which has been maintained for 98 years, and this focus is central to the launch of the new XC90 SUV [1][6][12]. Group 1: Product Launch and Features - The new Volvo XC90 was officially launched on April 15, with five models priced between 479,000 to 679,000 yuan [1]. - The launch event highlighted Volvo's commitment to safety, showcasing the brand's long-standing values rather than just product specifications [1]. Group 2: Autonomous Driving and Safety - The automotive industry is viewing 2025 as a pivotal year for autonomous driving, prompting a reassessment of safety concerns following several accidents [3]. - Volvo is cautious about the rollout of advanced autonomous driving features, prioritizing safety and reliability over speed to market [4][5]. - The company believes that achieving high-level autonomous driving requires industry-wide collaboration, with safety as the foundational principle [3][4]. Group 3: Commitment to Safety Innovations - Volvo has a rich history of safety innovations, including the invention of the three-point seatbelt and various child safety measures [6][11]. - The company maintains rigorous safety testing standards, exceeding industry norms significantly, such as higher collision test speeds and stricter material regulations [11]. Group 4: Market Strategy in China - Volvo aims to establish China as its second "home" market, leveraging the country's advanced supply chain and digital capabilities [12][13]. - The company plans to launch a new product lineup in 2025, including seven new models across various powertrains, to enhance its market presence [13]. - Volvo's strategy includes maintaining a balance between brand strength, product quality, and operational capabilities to navigate the competitive luxury car market [12].