Quan Jing Wang·2025-04-17 12:38Core Insights - In 2024, the company achieved a revenue of 876 million yuan and a net profit of 6.99 million yuan, marking a year-on-year growth of 109.52% [1] - The company has increased its supply chain investments, particularly in New Zealand, which has provided a significant competitive advantage [1] - New product launches have been successful, including high-protein whole milk and A2β-casein children's milk, contributing to rapid sales growth [1] Group 1: Financial Performance - The company reported a revenue of 876 million yuan for 2024 [1] - The net profit attributable to shareholders was 6.99 million yuan, reflecting a 109.52% increase compared to the previous year [1] Group 2: Supply Chain and Production - The company has made significant investments in supply chain capabilities, particularly in New Zealand, with plans for a dairy production facility to be operational by the second half of 2025 [1] - The Shanghai Songjiang cheese factory has commenced regular production, enhancing the brand's market competitiveness [1] - The company is also upgrading its domestic edible oil packaging workshop to leverage global supply chain advantages [1] Group 3: Product Development - The company has introduced new product categories and flavors, including avocado oil and various cheese products tailored to local consumer preferences [1] - The launch of high-protein whole milk and A2β-casein children's milk has seen rapid sales growth [1] Group 4: Marketing and Brand Building - The company is enhancing brand awareness through a combination of online and offline marketing strategies, including influencer promotions and participation in industry exhibitions [2] - A multi-channel marketing system has been established to improve market penetration across the nation [2] - The company is actively pursuing a "new retail trend" by expanding its sales channels, including fresh food, social e-commerce, and content e-commerce [2] Group 5: Company Overview - The company integrates global high-quality food resources to produce products that cater to Chinese dietary habits, covering categories such as dairy, beverages, and condiments [3] - Brand promotion is a core driver, with a focus on consumer preferences and product optimization [3]