Qi Lu Wan Bao Wang·2025-04-17 12:57Group 1 - The continuous rise in international gold prices has led to an increase in the prices of gold jewelry in China, with some brands reaching up to 1028 yuan per gram [1][2] - As of April 17, the COMEX gold price surged to 3371.9 USD per ounce, marking a new historical high, and domestic gold prices have increased significantly over the past two months, with a rise from 800 yuan to over 1000 yuan per gram [2] - The price of gold jewelry has increased by over 200 yuan per gram this year, representing a 25% increase, which translates to an additional cost of approximately 8000 yuan for a 40-gram gold bracelet compared to the beginning of the year [2] Group 2 - Various brands have adjusted their "one-price" products, with price increases ranging from 15% to 30%, reflecting the overall trend of rising gold prices [3] - Despite the price increases, sales of gold jewelry have declined by over 30%, as many consumers are hesitant to purchase due to the high prices, which can reach around 1100 yuan per gram when including processing fees [3] - The ongoing rise in gold prices has affected consumer purchasing behavior, with many opting to wait rather than buy impulsively, especially for non-essential items [4]