Sun Cruiser Squeezes More Sunshine into its Lineup with New Lemonade & Vodka Flavors

Core Insights - Sun Cruiser Iced Tea & Vodka, a brand from The Boston Beer Company, is expanding its product line with the introduction of Sun Cruiser Lemonade & Vodka, featuring four flavors aimed at the growing premium ready-to-drink (RTD) market [1][2][3] Product Overview - The new Sun Cruiser Lemonade & Vodka lineup includes four flavors designed for easy drinking and enjoyment, aligning with consumer demand for flavorful, spirits-based beverages [2][3] - Each 12 oz. serving contains 100 calories, 1g of sugar, and has an alcohol by volume (ABV) of 4.5%, making it a light option for summer activities [3] Market Position - Sun Cruiser has quickly established itself as the 1 new RTD brand family of 2024 and holds the title of the fastest-moving vodka iced tea 8-pack in its Classic Iced Tea style [2][3] - The brand has received recognition, including the Best Alcoholic Beverage award at the Bar & Restaurant Expo in Las Vegas, indicating strong market acceptance [2] Brand Strategy - The Boston Beer Company aims to position Sun Cruiser as a go-to choice for consumers seeking high-quality, spirits-based options for outdoor and social occasions [3][5] - The product is currently available in 45 states and sold in an 8-count variety pack, facilitating consumer sampling of all flavors [3]