Sun Cruiser Squeezes More Sunshine into its Lineup with New Lemonade & Vodka Flavors

Core Insights - Sun Cruiser Iced Tea & Vodka is expanding its product line with the introduction of Sun Cruiser Lemonade & Vodka, featuring four flavors made with real fruit and premium vodka, targeting the growing demand for refreshing, spirits-based beverages [1][2][3] Product Details - The new Sun Cruiser Lemonade & Vodka lineup includes four flavors: Lemonade, Pink Lemonade, Strawberry Lemonade, and Lemonade + Iced Tea [7] - Each 12 oz. serving contains 100 calories, 1g of sugar, and has an alcohol by volume (ABV) of 4.5%, making it a light and refreshing option for summer activities [3] Market Position - Sun Cruiser has quickly established itself as the 1 new ready-to-drink (RTD) brand family of 2024 and holds the title of the fastest-moving vodka iced tea 8-pack in its Classic Iced Tea style [2][3] - The brand was recently awarded Best Alcoholic Beverage at the Bar & Restaurant Expo in Las Vegas, indicating strong market acceptance and consumer preference [2] Brand Strategy - The expansion into lemonade products is aimed at enhancing the brand's appeal to consumers seeking high-quality, spirits-based options for outdoor and social occasions [3][5] - Sun Cruiser is marketed as a companion for spontaneous fun and adventure, aligning with lifestyle trends that favor casual, outdoor drinking experiences [3][5] Company Background - The Boston Beer Company, founded in 1984, is recognized as one of the largest craft brewers in the U.S., with a diverse portfolio that includes not only beer but also hard cider, hard seltzer, and hard tea [6] - The company emphasizes quality and innovation in its product offerings, leveraging its experience in craft brewing to develop new beverage categories [6]