MasterCraft Boat (MCFT) Newsfilter·2025-04-17 15:00Core Viewpoint - MasterCraft Boat Company is expanding its operations by opening a new location in St. George, Utah, to enhance service accessibility for existing customers and attract new ones [1][2][5]. Group 1: Expansion Details - The new MasterCraft Boats of Utah location in St. George aims to provide a more convenient service option for customers, reducing travel time from Salt Lake City [1]. - St. George is identified as an ideal market due to its thriving boating community and favorable climate for year-round boating activities [2]. Group 2: Company Reputation and Experience - MasterCraft Boats of Utah has been a trusted dealer since 1999, recognized for its innovation and customer satisfaction, having received multiple awards over the years [3]. - The dealership's team has over 100 years of combined industry experience, emphasizing their commitment to expert guidance and premium service [3]. Group 3: Services Offered - The new location will provide a range of services including maintenance, repairs, a pro shop, on-water demonstrations, customer events, and boat storage [4]. - The staff will consist of industry leaders and MasterCraft experts, positioning the location as a premier destination for boaters in southern Utah [4]. Group 4: Marketing and Community Engagement - To introduce the brand to the local market, MasterCraft Boats of Utah plans grand opening celebrations, including demo days and community meet-and-greets [5]. - A comprehensive digital advertising campaign will be launched to increase awareness, alongside prominent signage to attract boating enthusiasts [5]. Group 5: Market Positioning - This expansion is part of MasterCraft's strategy to strengthen its market share in key regions, ensuring customers have access to high-quality boats and superior service [6]. - The company continues to focus on delivering an exceptional on-water experience, reinforcing its position as the leading towboat brand [6].