MasterCraft Boat (MCFT) Globenewswire·2025-04-17 15:00Core Viewpoint - MasterCraft Boat Company is expanding its dealership presence into St. George, Utah, to enhance service accessibility and cater to the growing boating community in the region [1][2][6] Group 1: Expansion Details - The new MasterCraft Boats of Utah location in St. George aims to provide a convenient service option for existing customers and attract new ones, reducing travel needs to Salt Lake City [1][2] - The dealership has been a trusted partner since 1999 and has received multiple awards for customer satisfaction and service excellence [3] - The St. George location will offer a range of services including maintenance, repairs, on-water demos, and boat storage, positioning it as a premier destination for boaters in southern Utah [4] Group 2: Market Strategy - MasterCraft Boats of Utah plans to host grand opening celebrations and community events to introduce the brand to the local market, supported by a comprehensive digital advertising campaign [5] - The expansion is expected to increase MasterCraft's market share in southern Utah, aligning with the growing boating community in the area [6] Group 3: Company Background - MasterCraft is recognized as a leading innovator in the premium performance sport boat industry, with a history of over five decades in manufacturing high-quality boats [8] - MasterCraft Boat Holdings, Inc. operates under three brands: MasterCraft, Crest, and Balise, and is headquartered in Vonore, TN [9]