First quarter 2025 sales

Core Insights - L'Oréal reported a solid start to 2025 with first-quarter sales of €11.73 billion, reflecting a +4.4% increase reported and +3.5% like-for-like growth, indicating resilience in a challenging market environment [5][9][10] Sales Performance - The growth was driven by all divisions, with L'Oréal Luxe leading the way, achieving +5.8% like-for-like growth and +7.3% reported growth [18][20] - The Professional Products Division grew +1.6% like-for-like and +2.7% reported, benefiting from a strong performance in premium hair care [11][12] - The Consumer Products Division saw a +2.3% like-for-like and +2.5% reported growth, with notable successes in haircare and skincare [14][15] - The Dermatological Beauty Division grew +2.7% like-for-like and +3.5% reported, with La Roche-Posay being a key growth contributor [22][23] Regional Performance - Sales in Europe grew +4.3% like-for-like and +4.9% reported, driven by strong performances in Spain, Portugal, and the UK [25][26] - North America experienced a contraction of -3.8% like-for-like and -1.4% reported, although adjusted growth was +0.5% when accounting for last year's IT-related phasing [28][29] - North Asia reported +6.9% like-for-like and +8.4% reported growth, with strong contributions from Dermatological Beauty and Professional Products [33][35] - SAPMENA-SSA achieved +10.4% like-for-like and +12.2% reported growth, driven by strong volume and new consumer acquisition strategies [36][37] - Latin America saw a +7.9% like-for-like growth and +0.4% reported growth, with Brazil and Mexico as key contributors [39][40] Strategic Initiatives - The "Beauty Stimulus" Plan is showing promise with new product innovations across various brands, which are expected to enhance growth as they enter new markets [3][4] - The company is focused on driving growth while managing P&L to mitigate the impact of tariff hikes, leveraging a healthy gross margin [4][6] Market Outlook - L'Oréal anticipates continued outperformance of the global beauty market, expecting growth to accelerate progressively despite current economic and geopolitical tensions [5][6]