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阳光乳业积极开拓新渠道 去年乳制品毛利率同比提升

Core Insights - Jiangxi Sunshine Dairy Group Co., Ltd. reported a revenue of 519 million yuan and a net profit of 115 million yuan for the year 2024, highlighting its strong market presence and brand reputation in the dairy industry [1] Financial Performance - The company's revenue from low-temperature dairy products reached 423 million yuan, accounting for 81.51% of total revenue, with sales volume exceeding 30,000 tons [1] - The gross margin for room-temperature dairy products improved to 13.10%, an increase of 5.05 percentage points year-on-year, while low-temperature dairy products saw a gross margin of 43.35%, up by 2.27 percentage points [2] - Despite a year-on-year decline in total revenue, the company's overall profitability improved, with a sales gross margin of 38%, reflecting a 1.5 percentage point increase [2] Product Strategy and Innovation - The company is focusing on a "fresh" strategy centered around low-temperature fresh milk, emphasizing the competitive advantage of glass-bottled milk products [1] - In 2024, the company established a product development and renewal system, with 6 new products in the pipeline, 13 projects initiated, 19 new products launched, and 13 old products phased out [2] - Sunshine Dairy aims to enhance its product structure by promoting high-value-added products, which is crucial for its long-term growth [2] Future Outlook - By 2025, the company plans to increase investment in its own dairy farms to ensure a stable supply of milk, targeting a self-supply ratio of approximately 40% of total demand [3] - The company is committed to transitioning from quantity to quality in the food industry, with a focus on differentiated product strategies and precise consumer targeting [3] - The strategic goal is to strengthen its regional presence and aspire to become a leading dairy processing enterprise in China [3]