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中经酒业周报∣首批中国消费名品名单发布,茅台、五粮液、古井贡酒亮相大阪世博会
Xin Hua Cai Jing·2025-04-18 06:58

Industry Dynamics - The first batch of China's consumer brand list was released, including well-known liquor brands such as Kweichow Moutai, Wuliangye, and Luzhou Laojiao, which is expected to invigorate the liquor industry and enhance its overall influence [2] - In the national light industry recognition event, 15 liquor companies including Moutai and Yanghe were named advanced collectives, and 17 individuals received labor model awards [3] - In March, the retail sales of tobacco and liquor reached 51.5 billion yuan, showing a year-on-year growth of 8.5%, while the total for the first three months was 187.9 billion yuan, up 6.3% [6] - A new standard for liquor transportation vehicles was approved, aimed at improving logistics efficiency and safety in the liquor industry [6] - A meeting in Guizhou focused on promoting high-quality development in the liquor industry, emphasizing quality safety, risk prevention, and intellectual property protection [8] Company Dynamics - Kweichow Moutai is recruiting operators for its products on platforms like Meituan, Ele.me, and Douyin, aiming to connect with younger consumers and enhance brand competitiveness [8] - Moutai, Wuliangye, and Gujing Gongjiu showcased their brands at the Osaka World Expo, with Moutai hosting a themed event in the China Pavilion [9] - Jinhui Liquor reported a revenue of 1.108 billion yuan in Q1 2025, marking a year-on-year increase of 3.04% [9] - The Fenyang liquor industry achieved a total revenue of 37.2 billion yuan in 2024, reflecting a year-on-year growth of 13.1% [9]