VALENTINO 2025秋季大片：以日常叙事重构奢侈品感知逻辑

Core Insights - Valentino has launched its early autumn collection campaign, led by new creative director Alessandro Michele and photographer Glen Luchford [1][2] - The campaign emphasizes a "poetic ordinariness," featuring elements like a light purple heel, a parrot on embroidered fabric, and a sweatshirt with "CHEZ VALENTINO," aiming to resonate with consumers on a deeper level [1][2] - Michele's previous success at Gucci, where he increased revenue from €3.898 billion in 2015 to €9.628 billion in 2019, is seen as a positive influence for Valentino [1] - The luxury market faces challenges such as declining customer loyalty and shorter fashion cycles, necessitating a focus on digital communication and unique aesthetics to capture attention [1] Summary by Sections - Campaign Overview - Valentino's early autumn collection campaign showcases a blend of everyday scenes and fashion, aiming to deepen consumer connection with the brand [2] - Creative Direction - Alessandro Michele's appointment as creative director is strategically significant, with his past performance at Gucci setting a high expectation for Valentino [1] - Market Challenges - The luxury sector is currently dealing with issues like reduced customer loyalty and rapid trend cycles, prompting brands to innovate in their marketing strategies [1]