Mei Ri Jing Ji Xin Wen·2025-04-18 13:23Core Insights - The China International Consumer Products Expo (CICPE) has seen a surge in gold consumption, driven by rising gold prices and a shift towards younger consumers [1][2][7] - The demand for gold products has significantly increased, with gold items now making up 70% to 80% of product offerings from brands [2][5] - The trend of younger consumers purchasing gold is linked to cultural shifts and the appeal of "Guochao" (national trend) and modern design elements [8][9] Industry Trends - The gold market is experiencing a notable influx of younger consumers, with brands adapting their product lines to cater to this demographic [2][8] - High gold prices have led to a "buy high, sell higher" mentality among consumers, further stimulating demand [7][9] - The luxury goods market is facing a downturn, with a 17% year-on-year decline in sales, prompting younger consumers to shift their focus to gold products [9] Brand Strategies - Major brands like Lao Feng Xiang and China Jewelry are adjusting their product strategies to include more lightweight and culturally relevant designs to attract younger buyers [8][14] - Lao Feng Xiang is focusing on both small and large gold products, catering to both young consumers and traditional collectors [14] - The industry is seeing a bifurcation in consumer preferences, with younger buyers favoring smaller, fashionable items while traditional collectors seek larger, collectible pieces [14] Market Outlook - Analysts predict continued growth in gold prices, with forecasts suggesting prices could reach $3,500 per ounce within the next 12 months [10] - The domestic gold production capabilities are now internationally competitive, providing an opportunity for local brands to thrive as luxury imports decline [10][14] - The emphasis on cultural confidence and craftsmanship innovation is expected to drive the gold industry forward in the long term [14]