“中国电影消费年”启动！超多观影福利手把手教你领

Core Insights - The total box office revenue for the year 2025, including pre-sales, reached 25.138 billion yuan, making it the highest globally as of April 17, 2025 [1]. Group 1: Government Initiatives - The National Film Administration and China Central Television launched the "China Film Consumption Year" on April 18, 2025, to promote film consumption [3]. - A series of cross-industry and cross-department initiatives are being implemented to stimulate film consumption, including partnerships with airlines and entertainment companies [5]. Group 2: Consumer Benefits - Major financial institutions, including China Industrial and Commercial Bank and China Construction Bank, are expected to invest no less than 1 billion yuan in ticket subsidies for consumers [10]. - Consumers can access various discounts and benefits through platforms like Maoyan and Taopiaopiao, including exclusive coupons and promotional activities [26][30]. Group 3: Promotional Activities - The "China Film Consumption Year" will feature numerous promotional activities, such as discounts on ticket purchases and special offers for specific films [19][30]. - Users can participate in activities like "Weekend Movie Watching" to receive free movie vouchers and other incentives [26].