Core Viewpoint - The company, Tian Di Online, focuses on providing digital marketing and intelligent comprehensive services to enterprise clients, aiming to enhance their internet marketing effectiveness and management efficiency through a one-stop solution [4][6][9]. Group 1: Company Overview - Tian Di Online has been established since 2005 and has become a significant player in the domestic internet marketing service sector, serving over 170,000 enterprise clients [4][11]. - The company has built long-term partnerships with major internet firms such as Tencent, ByteDance, and iQIYI, creating a diversified media and product system [4][11]. - The headquarters is located in Beijing, with subsidiaries in various provinces, establishing a nationwide service network [4]. Group 2: Main Business and Services - The primary business includes digital marketing services and intelligent comprehensive services, offering solutions like internet marketing, content planning, brand promotion, and advertising analysis [4][6]. - The company provides a full range of services, including brand operation, AI digital humans, XR live streaming, and enterprise-level SaaS services [6][8]. - The digital marketing service model involves strategy formulation, media resource procurement, creative design, and performance tracking [6][9]. Group 3: Market Position and Performance Drivers - The company has gained trust from mainstream internet media and has a strong brand image due to its extensive experience and quality service [11][12]. - External drivers for growth include the digital transformation trend, policy and technology benefits, evolving consumer demands, and opportunities in the metaverse industry [13][14][15][16]. - Internally, the company maintains stable media and client resources, ensuring robust operations in digital marketing [17][19]. Group 4: Financial Performance and Fund Management - For the fiscal year 2024, the company reported a net loss of approximately 67.54 million yuan, leading to a profit distribution plan that includes no cash dividends or stock bonuses [53][54]. - The total amount of raised funds was approximately 547.19 million yuan, with a net amount of 480.95 million yuan after deducting issuance costs [26]. - As of December 31, 2024, the company had used 354.26 million yuan of the raised funds, leaving 126.69 million yuan unutilized, which accounts for 26.34% of the total raised funds [45].
北京全时天地在线网络信息股份有限公司2024年年度报告摘要