喊全球吃广东荔枝！一串密码开启“中国人的荔枝季”

Core Viewpoint - The Guangdong Lychee "12221" marketing and export initiative aims to promote and expand the global market for Guangdong lychees, showcasing the fruit's unique qualities and cultural significance while enhancing its brand recognition and sales channels [3][15][18]. Group 1: Event Overview - The launch event for the Guangdong Lychee "12221" marketing initiative took place in Dongguan on March 18, 2025, during the 2025 Food Expo and Agricultural Expo [3][13]. - Representatives from major lychee-producing regions, processing, export, cold chain logistics, and global buyers participated in the event to discuss strategies for lychee export [4][5]. Group 2: Regional Highlights - Various lychee-producing regions in Guangdong, including Zhanjiang, Maoming, Dongguan, and Shantou, presented their unique lychee varieties and marketing strategies [20][21][26]. - Suixi, known for its early-maturing lychees, reported an annual production exceeding 30,000 tons, leveraging digital marketing to enhance sales [29][30][32]. - Maoming, recognized for its extensive lychee cultivation, has over 500 processing enterprises and a yearly processing volume of 50,000 tons, contributing to multiple industries [36][39]. - Dongguan's lychee planting area is approximately 160,000 acres, with an expected yield of 24,000 to 30,000 tons this year, focusing on high-quality varieties [41][42][43]. Group 3: Export and International Market - The event emphasized the importance of lychee exports, with international buyers expressing strong interest in Guangdong lychees, particularly in the Middle East and Europe [60][62][65]. - Guangdong Zhongli Agricultural Group anticipates a 20% increase in lychee exports in 2025, aiming to exceed 5,000 tons [70][72]. - The logistics and preservation technologies have significantly improved, extending the shelf life of lychees by 30 days, facilitating international sales [92][93]. Group 4: Marketing Strategies - The "12221" marketing system has been in development since 2019, focusing on enhancing the brand's influence and market reach through innovative marketing techniques [15][16][18]. - Various creative marketing initiatives, including live streaming and social media campaigns, have been implemented to promote lychee culture and products [112][116]. - The launch of the "2025 Guangdong Lychee Procurement Map" aims to streamline the supply chain and improve procurement efficiency for buyers [124][126]. Group 5: Cultural Heritage - The Guangdong Lychee planting system has been nominated for the global important agricultural cultural heritage list, highlighting its historical and cultural significance [119][121].