抖音最新报告：农产品年销71亿单，乡村话题讨论超87亿

Core Insights - Douyin's recent report highlights significant contributions to rural revitalization, showcasing a total of 7.1 billion agricultural product sales and over 8.7 billion discussions on rural topics [1][11][4] Group 1: Digital Empowerment in Rural E-commerce - Douyin has facilitated the improvement of agricultural product circulation through digital tools, achieving over 7 billion sales in agricultural products [6][11] - The platform has seen a 63% year-on-year increase in the number of agricultural merchants, with 33,000 merchants achieving sales exceeding 1 million [10][11] Group 2: Talent Development Initiatives - Douyin focuses on cultivating rural digital talent, having trained over 51,000 rural talents through various programs [20][14] - Initiatives like "Rural Guardian" and "Rural Talent Plan" provide digital skills training, enhancing content production and dissemination in rural areas [16][14] Group 3: Cultural and Tourism Promotion - By the end of 2024, Douyin has featured over 190,000 rural check-in points, generating more than 66.7 million check-in videos [26] - The platform's initiatives have led to a cumulative transaction volume of 1.8 billion yuan for rural tourism businesses, converting online traffic into physical customer flow [29] Group 4: Collaboration with Local Governments - Douyin has partnered with Guangdong's "Hundred-Thousand-Ten Thousand Project" to promote local industries, resulting in the sale of 307 million specialty agricultural products [32][33] - The project has achieved 18.7 billion views on related content, significantly enhancing the visibility of local brands [35][34]