西藏旅游市场随春暖

Core Viewpoint - The tourism market in Tibet is experiencing a seasonal surge as spring arrives, with an increase in both domestic and international visitors, highlighting the region's growing appeal and the impact of social media on travel trends [1][7]. Group 1: Tourism Trends - In April, the ancient city of Lhasa is bustling with tourists, showcasing the beauty of spring in Tibet [1]. - A notable increase in tourist activities is observed, with visitors engaging in various experiences such as camping and sightseeing at iconic locations like Namtso Lake and the Potala Palace [1][3]. - The Tibet tourism market has seen a significant rise in visitor numbers, with 4.72 million tourists recorded in the first quarter of 2025, marking an 11.67% year-on-year increase [7]. Group 2: Visitor Demographics and Preferences - Younger tourists are particularly drawn to attractions like Mount Everest, while older visitors show interest in places like Nyingchi and the Yarlung Tsangpo Grand Canyon [7]. - The rise of travel live-streaming has become a trend, with influencers attracting viewers and potential tourists by showcasing the beauty and experiences of Tibet [7]. Group 3: Economic Impact - The total tourism expenditure in Tibet reached 4.275 billion RMB in the first quarter of 2025, reflecting an 11.06% increase compared to the previous year [7]. - The influx of tourists has also led to a notable increase in inbound tourism, with a 25.9% rise in international visitors [7].