为县域消费蓄势增能

Core Viewpoint - County-level consumption is emerging as a new driving force for domestic demand and economic growth in China, supported by government initiatives to enhance consumption infrastructure and services [1][2]. Group 1: Current State of County-Level Consumption - The county-level consumption market is characterized by its large scale, diverse layers, multiple scenarios, and a wide age range of consumers [1]. - From 2023 to March 2025, a total of 2,628 comprehensive commercial service centers in county towns, 13,391 commercial centers in towns, and 138,000 convenience stores in villages are planned for construction and renovation [1]. - Rural consumption of retail goods increased by 4.6% year-on-year in the first two months of this year, outpacing urban growth by 0.8 percentage points, marking 38 consecutive months of higher growth in rural retail sales compared to urban areas [1]. Group 2: Challenges Facing County-Level Consumption - Infrastructure issues such as inadequate transportation and logistics hinder efficient online consumption and product circulation [2]. - There are concerns regarding market order, with some merchants lacking integrity and product quality being inconsistent, leading to consumer hesitance [2]. - The consumption landscape is relatively homogeneous, lacking large commercial complexes and high-quality entertainment venues to meet diverse consumer needs [2]. Group 3: Recommendations for Improvement - Enhance commercial facilities in counties by scientifically planning and upgrading shopping streets and centers to create integrated commercial hubs that cater to diverse consumer needs [2]. - Increase investment in county-level logistics distribution centers to improve warehousing, sorting, and transportation functions, thereby enhancing logistics efficiency [3]. - Local governments should implement supportive policies, such as tax reductions and financial subsidies for businesses involved in commercial and logistics infrastructure development, to stimulate participation and drive county-level economic growth [3].