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海口首次系统性推出周末“微度假”产品
Hai Nan Ri Bao·2025-04-19 23:42

Core Viewpoint - Haikou has launched a systematic "micro-vacation" product for weekend travel, aiming to attract young tourists and enhance the city's status as a vibrant consumer destination [2][4]. Group 1: Product Launch and Features - The "Weekend Travel to Haikou" initiative is a collaboration between Haikou, Tongcheng Travel, and Hainan Airlines, featuring promotions like "buy one get one free" on tickets [2][3]. - The program includes various welfare packages such as "0 rental fee for the first day of car rental" and offers a comprehensive service covering "food, accommodation, transportation, travel, shopping, and entertainment" [3]. Group 2: Target Audience and Trends - Data from Tongcheng Travel indicates that post-2000 generation has surpassed post-1990s as the main group of travelers, with weekend trips gaining popularity among young consumers [2]. - The initiative caters to young tourists' preferences for "in-depth travel," "local experiences," and "photogenic spots," with ten customized thematic routes, including three suitable for electric bike riding [3]. Group 3: Future Plans and Expectations - The Haikou Tourism and Culture Bureau aims to enhance tourist spending and drive consistent traffic to hotels, attractions, and restaurants through high-quality tourism products [4]. - Future plans include optimizing event content, improving service quality, and enhancing facilities to provide a continually refreshing high-quality experience for visitors [4].