Core Insights - The Chinese ice and snow economy is experiencing historic development opportunities due to the successful hosting of the Beijing Winter Olympics and the goal of "300 million people participating in ice and snow sports" [1][2] - Ice and snow apparel is a crucial segment of the ice and snow industry chain, serving as a fusion of technology and fashion, and acting as a new engine for consumption upgrade and industrial transformation [1][2] Industry Overview - China is a major producer of ice and snow apparel, with annual export value exceeding $2.5 billion, and the proportion of high-end products significantly increasing [1] - The share of self-owned brand exports has risen from 8% in 2019 to approximately 15% currently [1] - Jiaxiang County in Shandong Province is the largest production base for ski gloves in China, producing over 120 million pairs annually, with domestic market share exceeding 60% and export volume accounting for 80% of the national total [1] Technological Advancements - The winter clothing industry in China is embarking on a journey towards new quality productivity, leveraging technology to promote the use of graphene thermal materials and biodegradable eco-friendly fabrics [2] - The dual engines of "functionality + sustainability" will be developed, enhancing brand overseas expansion and cross-border e-commerce to improve pricing power [2] - The establishment of "digital design centers" and "cross-border selection platforms" will strengthen the industry chain [2]
中国食品土畜进出口商会会长曹德荣：我国冰雪经济迎来历史性发展机遇