森鹰窗业2024年报解读：营收净利双降，转型与风险并存

Core Insights - Harbin Senying Window Industry Co., Ltd. reported significant declines in both revenue and net profit for the year 2024, indicating severe challenges faced by the company [1][3]. Financial Performance - The company's revenue for 2024 was 566.54 million yuan, a decrease of 39.71% compared to 939.65 million yuan in the previous year [2]. - The net profit attributable to shareholders was -42.19 million yuan, down 128.90% from 145.97 million yuan in the previous year, marking a shift from profit to loss [3][4]. - The gross profit margin fell to 19.31%, a decrease of 15.10 percentage points year-on-year, primarily due to insufficient capacity utilization and intense market competition [3]. Revenue Breakdown - The wooden door and window manufacturing segment generated 403.90 million yuan, a 50.10% decline, with energy-saving aluminum-clad wooden windows contributing 382.88 million yuan, down 51.53% [2]. - The metal door and window manufacturing segment saw revenue increase by 27.17% to 145.56 million yuan, partially offsetting the overall revenue decline [2]. Cost and Expenses - Sales expenses increased by 13.80% to 60.28 million yuan, driven by higher employee compensation and marketing costs [5]. - Management expenses rose slightly by 4.24% to 48.10 million yuan, reflecting stable operational costs [6]. - Financial expenses decreased significantly by 53.08% to -11.73 million yuan, mainly due to reduced interest income [7]. Cash Flow Analysis - Operating cash flow net amount was 124.34 million yuan, down 16.32% from the previous year, indicating challenges in sales collections [9]. - Investment cash flow net amount improved to -109.34 million yuan, a 20.13% increase, reflecting a rise in cash inflows from investment recoveries [10]. - Financing cash flow net amount decreased to -39.83 million yuan, with cash inflows from borrowings increasing significantly [11]. Research and Development - R&D expenses remained stable at 32.01 million yuan, accounting for 5.65% of revenue, indicating a commitment to innovation despite financial challenges [8][12]. - The number of R&D personnel increased by 23.40% to 116, enhancing the company's innovation capabilities [13]. Market Environment - The real estate market's downturn significantly impacted the company's revenue, with new housing starts and sales declining by 23.0% and 17.1%, respectively [2]. - Increased competition in the energy-saving window sector poses a challenge, necessitating innovation and adaptation to maintain market position [14]. Raw Material Costs - Direct material costs constitute 58.90% of the main business costs, making the company vulnerable to fluctuations in raw material prices [16]. Accounts Receivable - Accounts receivable amounted to 290.94 million yuan, representing 13.18% of total assets, indicating potential cash flow risks if the real estate sector continues to struggle [17].