2025年青岛房地产行业市场政策、产业链、发展现状、竞争格局及发展趋势研判：君一控股龙头优势明显[图]

Overview - The real estate sector plays a crucial role in human economic and social development, providing essential spaces for various activities and representing a significant asset for individuals and families. Since the reform and opening up, the Qingdao real estate market has developed rapidly, but it has entered a rational development phase under the "housing is for living, not for speculation" policy. In 2024, the total investment in real estate development in Qingdao is projected to be 151.80 billion yuan, a year-on-year decrease of 12.57%, with residential properties accounting for 80.7% of the investment, office buildings 4.4%, and commercial properties 3.2% [1][7]. Policy Environment - The Qingdao municipal government has prioritized the development of the real estate industry, issuing several policies aimed at stabilizing the market and reducing housing costs. Key measures include optimizing housing provident fund withdrawals for down payments, training for real estate agents, and implementing a commitment system for existing home transactions [3][4]. Industry Chain - The Qingdao real estate industry consists of an upstream sector that includes land supply, architectural design, construction materials, construction machinery, and financial services. The midstream involves real estate development, construction, and sales, while the downstream includes decoration, property management, and real estate brokerage services. Property management is a significant market segment, providing essential services such as security, cleaning, and maintenance [5]. Current Development - The real estate market in Qingdao has seen a decline in both construction and sales areas. In 2023, the construction area fell to 10.433 million square meters, and the sales area dropped to 1.455 million square meters. In 2024, the sales area is expected to further decrease to 1.1939 million square meters, with residential properties making up 77.49% of the sales [9]. Competitive Landscape - The Qingdao real estate market is characterized by intense competition with numerous participants. Major companies include Junyi Holdings, Hisense Real Estate, China Jinmao, and others. In the first quarter of 2025, Junyi Holdings led in sales with 1.560 billion yuan, followed by Hisense Real Estate and China Jinmao with 1.269 billion yuan and 0.796 billion yuan, respectively [11][13]. Company Analysis - Junyi Holdings: Founded in 2002, it is a leading real estate company in Shandong, focusing on high-quality residential and commercial projects. The company emphasizes product quality and customer satisfaction over scale [15]. - Hisense Real Estate: Established in 1995, it holds top-level qualifications in real estate development and property services. The company has received numerous awards for its projects, highlighting its strong market position [17]. Future Trends - The future of Qingdao's real estate policies will focus on stabilizing expectations through measures such as optimizing purchase restrictions and promoting urban village renovations. There may be further relaxation of household registration restrictions and enhancements to the housing provident fund policies to stimulate demand. Price trends are expected to vary across different districts, with core areas maintaining stable prices while peripheral areas may experience slight adjustments [19].