Core Insights - A new trend of "youthful" Huangjiu (yellow wine) is emerging, with innovative products like coffee Huangjiu and lime Huangjiu being introduced to attract younger consumers [1][6] - The sales of these youthful Huangjiu products have exceeded 5 million yuan, indicating a positive market response [1] - A new immersive cultural tourism project named "Drunken Song of Longing: Dreaming of Shaoxing" is being launched, combining technology and traditional elements to enhance the Huangjiu experience [5][6] Group 1: Product Innovation - Huangjiu is being creatively mixed with other beverages, such as coffee and fruit juices, to appeal to a younger demographic [1] - The introduction of ready-to-drink Huangjiu products that can be mixed with milk and sparkling water is part of the strategy to modernize the drink [1] Group 2: Cultural Experience - The "Drunken Song of Longing: Dreaming of Shaoxing" project offers a 4.5-kilometer waterway experience that integrates light, sound, and traditional performances to narrate the story of water and wine [5][6] - This project is currently in a trial operation phase and is set to officially launch on May 1 [6]
消费新观察丨年轻化+现代潮 酒旅融合串联多元消费场景
Yang Guang Wang·2025-04-21 02:08