冰球“引流” 鹏城要掀消费新热潮

Core Viewpoint - The 2025 International Ice Hockey Federation Women's World Championship showcased the potential of ice hockey to drive the ice and snow economy in southern China, with Shenzhen serving as a vibrant example of this trend [1] Group 1: Event Overview - Denmark defeated China 1-0 in the final match, with Austria and Denmark promoted to the top tier, while Slovakia, France, and China maintained their positions, and the Netherlands was relegated to Group B [1] - The event highlighted the enthusiasm of local citizens for ice and snow sports, indicating a growing interest in this sector [1] Group 2: Infrastructure and Development - Shenzhen has transformed its climate disadvantage into an innovation advantage by leveraging ice hockey, with facilities designed to convert basketball courts into ice rinks [2] - The establishment of a dedicated training base for the Chinese national women's ice hockey team in Longgang District demonstrates a commitment to promoting ice hockey and developing youth training programs [2][3] Group 3: Economic Impact - The ice and snow economy in China is projected to reach 1.2 trillion yuan by 2027, driven by government policies and initiatives to support the industry [3] - High-level sports events are a key focus for Shenzhen's cultural and tourism development, with the city aiming to integrate sports with culture and tourism to enhance its international profile [4] Group 4: Market Growth - The hosting of the women's ice hockey championship has led to significant economic benefits, with over 1 billion yuan generated from sponsorships, broadcasting, and tourism related to the event [4] - The opening of the adjacent shopping center, Dawan Tiandi, attracted over 3 million visitors in its first month, reflecting a surge in consumer demand linked to the event [4]