Target Launches New Fresh Floral Brand

Core Insights - Target Corporation is launching its first standalone floral brand, Good Little Garden, to expand its floral offerings and cater to consumer demand for fresh flowers and plants year-round, starting at $6 [1][8] Product Offering - Good Little Garden includes over 60 options of fresh flowers and potted plants, designed for both seasonal occasions and everyday enjoyment [2][3] - The brand features bouquets of fresh-cut roses, tulips, and mixed flowers starting at$6, with potted plants like succulents and orchids starting at $15 [9] Market Growth - Since the introduction of seasonal florals in 2020, Target's floral sales have tripled, indicating a strong consumer interest in floral products [3] In-Store Events - To celebrate the launch of Good Little Garden, Target will host in-store events on April 27, including giveaways and a "build your own bouquet" experience [4] Shopping Experience - Good Little Garden products are available in Target stores nationwide and can be purchased through same-day services like Drive Up and Order Pickup, with delivery options for Target Circle 360 members [5] Company Background - Target Corporation operates nearly 2,000 stores and has a long-standing commitment to community support, donating 5% of its profits [6]