LightInTheBox Announces Positive Customer Feedback and Return to Profitability with New Direct-to-Consumer Brand

Core Insights - LightInTheBox has received positive customer feedback for its newly launched Direct-to-Consumer (DTC) brand, achieving an average Net Promoter Score (NPS) of 60, which exceeds the industry average for Consumer Services / Catalog / Specialty Distribution [1] - The strategic shift towards proprietary DTC brands has been crucial for the company's return to profitability, enhancing customer satisfaction and financial performance [2][3] - The new DTC model allows LightInTheBox to control the entire value chain, increasing operational efficiency and customer loyalty, making it more appealing to consumers and investors [3] Customer Feedback - Customers have praised the quality of products, highlighting "stunning colors and perfect fit," with testimonials emphasizing the materials as "beautiful and lightweight" and customer service as "superior" [2] Strategic Shift - The company's focus on in-house design and manufacturing has differentiated it from its traditional business model, leading to higher-quality products and a more personalized customer experience [2] - This strategic shift has enabled the company to achieve profitability in recent quarters [2] Leadership Perspective - The CEO expressed satisfaction with the positive customer response, viewing it as a testament to the company's strategic vision and team efforts, which have been key to returning to profitability [4] Future Growth - LightInTheBox plans to launch additional proprietary brands and utilize advanced technologies like AI to enhance offerings and operational efficiency, positioning itself to meet the growing demand for affordable, high-quality lifestyle products [4][5]