政企拓内销 让外贸订单继续“滚”起来

Core Insights - The recent Jiangsu Station event of the Ministry of Commerce's "Foreign Trade Quality Products" initiative aimed to address the challenges faced by foreign trade enterprises in exporting products and to explore domestic sales opportunities [2][8]. Group 1: Market Challenges - A significant foreign trade company showcased a new all-in-one coffee cup that became a hot seller at the event, indicating a shift towards products that cater to domestic consumer needs [2][4]. - Salt Lake City Airi Clothing Co., Ltd. reported a dramatic increase in orders from 2,000 pieces to 170,000 pieces for a U.S. client, but faced delays and price reduction demands, highlighting the operational difficulties in the current market [6][8]. - The company has 90% of its products exported, with 4 million pieces in hand orders, half of which are backlogged, reflecting the pressure on foreign trade businesses [6][8]. Group 2: Government and Corporate Support - The government is actively supporting foreign trade enterprises by organizing procurement events, with over 80 large supermarkets and e-commerce platforms participating to help expand domestic market access [8][10]. - Major e-commerce platforms are creating dedicated sections for Jiangsu foreign trade products, aiming to achieve sales exceeding 20 billion yuan in the next year through various support measures [10][12]. - JD Group's vice president mentioned a comprehensive approach to assist foreign trade companies in transitioning to domestic sales, including product selection, advertising, and customer service [12]. Group 3: Future Prospects - Salt Lake City Airi Clothing Co., Ltd. has made connections with professional buyers during the event, indicating potential for entering large supermarkets and expanding their market presence [12][14]. - Jiangsu has established a coordinated mechanism involving 20 departments to promote integrated domestic and foreign trade, with initiatives to cultivate leading enterprises and pilot projects [16]. - The company expressed optimism about leveraging this opportunity to connect with domestic buyers and gradually reduce inventory, signaling a positive outlook for future orders [18].