线上买的不能门店退货？优衣库变更退货方式：哪买退哪儿

Core Points - Uniqlo will discontinue the option for customers to return online orders at physical stores starting May 1, requiring returns to be sent to a specified address instead [2][3] - The new return policy has sparked mixed reactions among consumers, with some appreciating the streamlined process while others express concerns about the limitations and potential quality differences between online and offline products [6][8] Company Policy Changes - The new return policy eliminates the ability to return online purchases at physical stores, which was previously allowed [2] - Customers must now pay for shipping to return items unless they purchased shipping insurance at the time of order [2] Consumer Reactions - Some consumers view the change as a positive move towards a more unified management of online and offline sales [6] - Others criticize the restriction, arguing that it limits consumer choice and raises concerns about product quality discrepancies between channels [6][8] Industry Context - The fashion industry faces challenges with high return rates impacting profitability, prompting companies like Uniqlo to focus on cost control [6] - The rise of "white label" products that mimic Uniqlo's offerings at lower prices is increasing competition, particularly from platforms like Pinduoduo and 1688 [6][8] Financial Performance - Fast Retailing, Uniqlo's parent company, reported a total revenue of 1,790.1 billion yen (approximately 91.3 billion RMB) for the mid-term of the 2024-2025 fiscal year, a 12% year-on-year increase [10] - However, revenue in the Greater China region declined by approximately 3% to 361.7 billion yen, with profits down about 9% [10][11] - The company has announced the closure of 50 unprofitable stores in China and has seen a net decrease of 8 stores in the mainland market for the first time [10]