Pretzelmaker® Rolls Out Free Pretzel Bites for National Pretzel Day

Company Overview - Pretzelmaker is a brand owned by FAT Brands Inc., known for its innovative Pretzel Bites and has been in operation since 1991 [5][6] - The company operates nearly 200 locations worldwide and focuses on fresh, hand-rolled snacks and all-natural lemonade [6] National Pretzel Day Promotion - To celebrate National Pretzel Day on April 26, Pretzelmaker is offering a free order of Small Original Pretzel Bites, either salted or unsalted, at participating locations [1] - Additionally, Pretzelmaker is hosting a "National Pretzel Day After Party," where customers who sign up for the Rewards App by April 26 will receive $5 off orders of$20 or more starting April 27, valid for 14 days [2] Marketing Strategy - The Vice President of Marketing for Pretzelmaker, Katie Thoms, emphasized the company's commitment to customer satisfaction and joy through their products [3] - The promotional offers aim to enhance customer engagement and loyalty, encouraging repeat visits and app sign-ups [2][3]