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The biggest questions facing Big Tech ahead of earnings
CNBCยท2025-04-21 13:19

Core Viewpoint - The article discusses the uncertainty facing major tech companies as they prepare for earnings reports amid market chaos caused by President Trump's fluctuating tariff policies, which have significant implications for revenue and earnings projections. Group 1: Market Impact of Tariffs - Trump's inconsistent tariff approach has led to significant market volatility, particularly affecting the Nasdaq, which experienced a 16% decline year-to-date and a 6% drop in April [2][5]. - The tariffs have created challenges for companies reliant on imports, leading to increased costs and potential reductions in advertising and consumer spending [2][3]. Group 2: Company-Specific Challenges - Tesla: The company faces a 40% stock decline this year and a 13% drop in vehicle deliveries, with tariffs impacting costs for essential parts sourced from Mexico and China [8][10][9]. - Alphabet: Concerns about the online ad market's growth, with an estimated 18% impact on global ad market forecasts due to tariffs, affecting its revenue from retail, which constitutes at least 21% of its ad revenue [12][13]. - Meta: The company is exposed to potential revenue losses from Chinese advertisers, with a noted $18.35 billion in revenue from China in 2024, representing over 11% of total sales [18][19]. - Microsoft: The company plans to spend over $80 billion on data centers, but faces indirect impacts from tariffs affecting client spending on software [22][24]. - Amazon: With over 60% of sales from third-party merchants sourcing from China, Amazon is likely to face increased costs and potential price hikes for consumers [27][30]. - Apple: The company generates about 75% of its revenue from devices manufactured in Asia, facing significant uncertainty despite temporary tariff exemptions [32][33]. - Nvidia: The company is at risk of tariffs on AI servers, which could significantly impact costs, and plans to produce AI infrastructure in the U.S. while navigating export restrictions [35][38].