Core Viewpoint - The launch of "Tianping An" by Ping An Life represents a strategic shift towards an "insurance + service" model, aiming to meet diverse customer needs throughout their life cycle [2][3] Group 1: Product and Service Innovation - "Tianping An" focuses on integrating insurance products with health, medical, and elderly care services to address the evolving demands of customers in the new era [2][3] - The initiative emphasizes a transition from post-event compensation to proactive prevention, enhancing the emotional connection with clients through personalized services [2] Group 2: Industry Impact and Future Direction - The introduction of "Tianping An" sets a new benchmark for the insurance industry, encouraging a shift from risk compensation to comprehensive protection and companionship [3] - Ping An plans to continue refining the "insurance + service" model, aligning with national strategies and improving the well-being of the populace [3]
中国平安发布“添平安”保险+服务解决方案