胖东来光环失效？永辉“胖改”半年降热度，供应商直言“难持续”

Core Insights - Yonghui Supermarket's transformation project, inspired by Pang Donglai, has not met high expectations as customer traffic and product demand have significantly declined since the initial excitement [2][4][6] - The direct sourcing strategy adopted by Yonghui has led to unsustainable low profit margins, raising concerns about the long-term viability of this model [8][9] - Employee compensation and benefits at Yonghui remain significantly lower than those at Pang Donglai, indicating a lack of comprehensive learning from the latter's operational model [10][12] Group 1: Customer Traffic and Product Demand - Yonghui's "Pang Transformation" stores have seen a drastic drop in customer traffic, with previously popular products now readily available and not in demand [2][6] - The initial surge in customer visits, such as 90,000 in the first month at the Shijingshan store, has not been sustained, leading to a more subdued shopping environment [4][6] Group 2: Supply Chain and Profitability - Yonghui's strategy of eliminating middlemen and adopting a direct sourcing model has resulted in thin or zero profit margins, which suppliers believe is not sustainable in the long run [8][9] - Suppliers have reported that the direct sourcing approach has pressured their profit margins, forcing them to reduce product sizes or customize offerings to meet Yonghui's pricing demands [9] Group 3: Employee Compensation and Benefits - There is a notable disparity in employee compensation between Yonghui and Pang Donglai, with Yonghui's store managers earning a maximum of 22,000 yuan compared to Pang Donglai's 78,000 yuan [10][12] - Yonghui's employee benefits, such as vacation days, are significantly less generous than those offered by Pang Donglai, which raises concerns about employee satisfaction and retention [10][12] Group 4: Strategic Challenges - Yonghui's adaptation of Pang Donglai's model appears selective and incomplete, focusing on optimizing its existing framework rather than fully embracing the operational ethos of Pang Donglai [12][13] - Industry analysts suggest that Yonghui's current approach may not effectively address its underlying operational challenges, indicating a need for a more profound transformation [12][13]