中国的“春城” 世界的“花都”--云南昆明着力打造世界一流花卉产业中心

Core Insights - Yunnan province, particularly Kunming, is a major hub for the fresh cut flower industry, supplying 70% of the flowers in China, and is focused on enhancing its brand and quality standards to become a world-class flower industry center [1][2] Group 1: Industry Development Strategies - Kunming has implemented a three-year action plan for high-quality development in the flower industry, addressing 73 practical issues related to breeding, quality management, and brand promotion, resulting in a 200% increase in planting area and production, and a 40% increase in the proportion of high-quality flowers [1] - The city has established a "Quality Loan" initiative to help companies convert intangible assets like quality and brand recognition into tangible credit assets [1] Group 2: Brand and Quality Management - Kunming is leveraging its green ecological advantages to promote brand development, with initiatives like the "Quality Strong City Yunnan Flower Quality Improvement" live-streaming event, and several districts recognized for their flower industry excellence [2] - The city has developed a comprehensive quality management system, including technical specifications for fresh cut flower circulation and a consumer rights protection mechanism, ensuring quality inspection and grading before auction and electronic settlement [3] Group 3: Market Position and Export - Kunming's flower products are exported to over 60 countries, with fresh cut flowers accounting for more than 40% of China's total exports in this category [3] - The Douyin Flower Market is recognized as the largest professional market in Asia and the second largest in the world, with a transaction volume of 14.176 billion stems and a transaction value exceeding 11.574 billion yuan [3] Group 4: Standardization and Quality Improvement - The city has established a standardized system for production, packaging, and transportation of flowers, leading to the creation of over 60 national and local standards, with several standards being nationally leading [4] - A benchmarking initiative has been launched to compare and analyze product standards, resulting in 14 enterprise standards reaching international advanced levels [4]