十五载墨香沁宝岛——访《读者》杂志台湾版发行人吴治亚

Core Viewpoint - The article highlights the 15-year journey of the Reader magazine's Taiwan edition, emphasizing its role in cultural exchange and its deep connection with readers across different age groups in Taiwan [1][2][3]. Group 1: Publication History - The Reader magazine was approved for public distribution in Taiwan in August 2010, becoming the first officially recognized mainland publication on the island [1]. - The magazine officially launched in Taiwan on January 1, 2011, and was well-received, marking a new chapter in cross-strait publishing [1][2]. - The magazine transitioned from a bi-monthly to a monthly publication and was adapted into traditional Chinese to cater to local readers [2]. Group 2: Reader Engagement - The Reader magazine has a diverse readership ranging from teenagers to nonagenarians, with significant subscriptions from educational institutions and libraries, accounting for about 30% of total circulation [2][3]. - Personal stories from readers illustrate the magazine's impact, such as a daughter who canceled her mother's subscription after her passing, highlighting the magazine's role in the reader's life [2][3]. - The magazine serves as a companion for elderly readers and a resource for students, with teachers using it to enhance writing and critical thinking skills [3]. Group 3: Cultural Exchange - The Reader magazine has facilitated cultural exchange between Taiwan and mainland China, helping Taiwanese readers gain a better understanding of mainland culture and history [3]. - The magazine has featured works from well-known Taiwanese authors, increasing its appeal to both Taiwanese and mainland readers [3]. Group 4: Community and Feedback - An online book club for the Reader magazine has attracted 18,000 members, fostering community discussions and emotional support among readers [4]. - Taiwanese writer Jian Mei praised the magazine for its enduring quality and its ability to resonate with readers over time [4].