Zheng Quan Ri Bao Zhi Sheng·2025-04-22 04:10Core Viewpoint - The Postal Savings Bank of China in Shangrao City, Jiangxi Province, is enhancing its financial services for the elderly, focusing on improving service processes and meeting the financial needs of senior clients [1][2]. Group 1: Service Improvement Initiatives - The bank has established "love seats" and green channels in its branches specifically for elderly customers, offering priority service and one-on-one professional assistance [1]. - Facilities such as reading glasses and large-font signage have been provided to cater to the needs of older clients [1]. - Mobile devices are utilized by staff to offer on-site services for elderly clients who may have mobility issues, ensuring quality financial services are accessible [1]. Group 2: Financial Literacy and Consumer Protection - Regular financial knowledge classes are conducted to enhance the risk awareness and investment knowledge of elderly clients [2]. - The bank actively promotes consumer rights education and helps elderly clients understand and use digital banking services [2]. - Targeted campaigns on preventing telecom fraud and illegal fundraising are conducted in communities and rural areas to improve elderly clients' self-protection capabilities [2]. Group 3: Future Plans - The bank plans to continue advancing its elderly-friendly services by innovating service models, enriching service functions, and optimizing service processes to provide higher quality and more comprehensive financial services [2].