“卤鹅哥”火出圈！金融助力荣昌卤鹅飘香世界

Group 1 - The cultural exchange initiated by the internet celebrity "Jia Kang Ge" has significantly boosted the popularity of "Rongchang Lu Goose," leading to a surge in orders and global exposure for the dish [1] - The number of tourists in Rongchang has increased by 152.3% year-on-year, and the online exposure rate of "Rongchang Lu Goose" has grown by over 4050% [1] - The local economy, including the restaurant, accommodation, and transportation sectors, has benefited from the influx of visitors seeking to taste the dish [1] Group 2 - The People's Bank of China, Chongqing Branch, has implemented financial support measures to boost consumption, particularly focusing on the "Lu Goose" industry in Rongchang [2] - Financial institutions are enhancing payment services for key merchants in the "Lu Goose" industry to convert traffic into sustained consumer engagement [2] Group 3 - Chongqing Sanxia Bank Rongchang Branch has provided a credit line of 1 million yuan to Chongqing Jiang Ge Food Technology Co., Ltd., supporting the integration of over 30 local agricultural products into its supply chain [3] - The online sales of "Rongchang Lu Goose" have seen an average increase of 105%, with the slaughter volume of white geese rising by over 300% [3] Group 4 - Chongqing Bank Rongchang Branch has issued a loan of 3 million yuan to enhance the processing capabilities of upstream enterprises in the "Lu Goose" industry, improving slaughter efficiency by 30% [4] - The support from financial institutions has played a crucial role in the standardization and scaling of "Rongchang Lu Goose" production, showcasing the synergy between local passion and financial backing [4]