政企共话外贸破局之道！同富特美刻借“内外贸一体”战略升级中国品牌国际竞争力

Core Insights - The article highlights the proactive measures taken by the company TOMIC, a high-end thermal cup brand, to adapt to changing external market conditions and expand its international trade efforts [1][6]. Company Overview - TOMIC, established in 2007, has become a globally recognized brand known for its titanium cups, with over 200 domestic and international patents [3]. - The company has been designated as a supplier for significant events such as the G20 Hangzhou Summit and the 2022 Hangzhou Asian Games, and has strategic partnerships with renowned brands like Bentley, Land Rover, and Apple [3]. Market Strategy - TOMIC is focusing on both domestic and international markets, aiming to enhance its market presence through innovative product development and cultural integration [5][6]. - The company plans to invest 800 million yuan in a new fully automated "future factory," expected to commence production by June 2026, further solidifying its position in the thermal cup industry [3]. Product Innovation - The latest product, a pure titanium thermal cup, utilizes aerospace-grade titanium, offering benefits such as better antibacterial properties, lighter weight (30% lighter than standard stainless steel), and increased capacity (20% more water) [5]. - TOMIC aims to draw inspiration from traditional Chinese culture to drive innovation and design in its products by 2025 [5].